Buried Treasure!

I discovered a few photographs buried in a much abused old family album.  Most of the pages had been emptied of content — the photos no doubt pilfered to furnish later, more attractive albums.  But ho!  What hidden and wondrous treasures still lurk within!

 Treasure Bar was launched by the Hollywood Candy Company in the early 1980's.  See  Wikipedia .

Treasure Bar was launched by the Hollywood Candy Company in the early 1980's.  See Wikipedia.

These are photos from the "Treasure Bar" shoot my father worked on when I was just a small child.  In my memory, this advertising campaign looms LARGE!  And yet, how humble it looks in this color photograph...

 Photo of studio director Michael Caporale. Janet Caporale is visible in the background.

Photo of studio director Michael Caporale.
Janet Caporale is visible in the background.

...And who wrote that caption coming out of my father's mouth?!  It looks kinda like his handwriting!

The "Treasure Bar" has long been forgotten as a candy bar product.  I can hardly find any references to it, and the television commercial my father produced is completely absent from Youtube.  So it's as though Treasure Bar never existed.  These old photos are the best proof I have that the shoot ever took place!  That I didn't just dream it!  Forgotten it may be by the world at large, but I continue to remember Treasure Bar as one of my favorite campaigns to ever come out of Caporale Studios.

I'm thrilled to have found these photos!